It's been rumoured for a long time but now it has been confirmed that Olympic hunk Ryan Lochte will be dropping his very own fashion line... with not a swimming trunk in sight.
The update on his designing talents comes on the tail of great news that the five-time Olympic swimming champ will also be getting his own reality show on cable channel E!
And although he may not have lived up to his aspirations of beating prime competitor Michael Phelps in getting all the gold – Phelps took most of the Olympic golds with his many wins, it seems that the swimmer is well on his way to becoming a huge success.
Ryan Lochte outside the Jeremy Scott show at New York Fashion Week - Splash
With his model good looks and modelling contract with Ralph Lauren, along with his appearance in Town & Country as a clothes horse – Ryan has cemented his future success in television and fashion.
Lochte is working on his own fashion line as he trains to compete in the 2016 Rio Olympics in Brazil.
He showed his interest in fashion furthermore by attending the Jeremy Scott Spring 2013 fashion show during New York Fashion Week at Milk Studios on September 12, 2012, where he sat next to Tyra Banks.
His new fashion line will reportedly feature shoes - as if he needs more with his 150 pairs - and an eclectic assortment of glitzy accessories, which he is fond of wearing himself!