Kate Middleton has chosen elegant British brand Moloh for several Royal engagements, but the label has announced it will be moving away from the Duchess' age range to champion a fresher, younger look. What will she wear now?
To coincide with its 10th anniversary this year, the traditionally British label has decided to direct its Spring/Summer collection towards a more "modern" audience, which could leave older fans like Kate Middleton in the cold.
Kate Middleton was seen with grey hairs in Grimsby this week (150313, WENN)
Teenage model Elinor Weedon showcases the label's new collection, a celebration of girly designs inspired by style mavericks Alexa Chung and Lauren Hutton.
"We wanted to take a fresher, more modern approach," said Moloh founder Caroline Smiley. "We were very conscious of being on trend in our new presentation. We have focused more on fabrics this year and produced a collection with many simple and chic designs. We wanted the collection to have a more feminine feel to it, almost like a new start, thus many more dresses can be seen this year."
We've had a peek at the collection and picked a silk cream and pink dress with a cute bow as our favourite piece. The collection's wool waistcoats and faded denim shirts will make the perfect accompaniment to your skinny jeans, but we doubt Kate will be donning them for her next Royal visit!
"We hope to attract a younger customer, who blends the classic more expensive pieces with the high street," added Smiley. "We want our new customer to really appreciate our quality and buy something that will last her forever that she can pass down, leaving her feeling nothing but totally chic."
First the comments about her grey hairs, now this... poor Kate!
Pregnant Kate was glowing in Grimsby on a recent visit