The final nominees for the first ever Social Television Awards have been unveiled, with Adele, Nicole Scherzinger and The Black Eyed Peas all being nominated for the first ever awards bash.
The awards are due to take place at the home of the BAFTAs on March 27th and will reward "exceptional creativity, vision" and innovative use of "the very latest inspirational technologies" in conjunction with advertising and video broadcasting.
Nominees include the likes of Adele, Nicole Scherzinger and The Black Eyed Peas, who have been nominated for their individual musical achievements in the digital sector.
Caroline Flack and will.i.am have been recognised for their social media activity in the 'Social TV Entertainer of The Year' category and The Apprentice, The X Factor and Strictly Come Dancing will battle it out for the TV show award.
Will Adele walk away with a social TV award? (Photo: WENN)
See below for the full list of nominees:
Branded Content Award
Live Streaming Award
Heat Mag (BAFTA and NTA Red Carpet)
AP Live (Grammys and Oscar Red Carpets)
TESN (Sporting Events)
Social TV Entertainer of The Year
will.i.am - The Voice (BBC One)
Caroline Flack - The Xtra Factor (ITV2)
Dermot O'Leary - The NTA's/ X-Factor (ITV)
Broadcast Journalism Award
The One Show (BBC One)
BBC Click (BBC World News)
The Olympics Coverage (ITV)
Media Crossover Award
TV Show Award
The Apprentice (BBC One)
The X Factor (ITV)
Strictly Come Dancing (BBC One)
Best TV App Award
Nicole Scherzinger for 'Boomerang' - 6,147,811 views in two weeks post release of the video on Vevo.
Black Eyed Peas 'Dirty Bit' - for creating an app supporting the release of the single, and also totaling 180,000,000 YouTube views.
Adele for 'Skyfall' - for reaching No1 on iTunes less than 10 hours after its release.
Use of 2nd Screen Social Media
The Voice (BBC)
Big Brother (Channel 5)
The Xtra Factor (ITV2)
Drama and Soap Award
My Mad Fat Diary
Online Video Award
Psy - 'Gangnam Style' - 1 Billion views
Adele - 'Skyfall' - 83,489,796 views
One Direction - 'Kiss You' 66,272,031 views
Viewing Device Award