The X Factor, Adele, Nicole Scherzinger Among Winners At Social TV Awards

Sinitta collects prize on Simon Cowell's behalf

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The X Factor, Nicole Scherzinger and Adele were among the winner's at today's first Skatta Social TV Awards.

The prizes were dished out last night in London, awarding "exceptional creativity, vision and the very latest inspirational technologies".

Anton Du Beke hosted the ceremony, and presenters included Lisa Scott-Lee, Nikki Grahame, Kitty Brucknell and Aisleyne Horgan-Wallace.

The winners were as follows:

Branded Content Award
New Look - WINNER!

Live Streaming Award
Heat Mag (BAFTA and NTA Red Carpet) - WINNER!
AP Live (Grammys and Oscar Red Carpets)
TESN (Sporting Events)

Social TV Entertainer of The Year - The Voice (BBC One)
Simon Cowell - The X Factor USA (ITV2) - WINNER!
Caroline Flack - The Xtra Factor (ITV2)

Broadcast Journalism Award
The One Show (BBC One) - WINNER!
BBC Click (BBC World News)
The Olympics Coverage (ITV)

Nicole Scherzinger (WENN)

Media Crossover Award
Bauer Media - WINNER!
Top Gear
Capital FM

TV Show Award
The Apprentice (BBC One)
The X Factor (ITV)
Strictly Come Dancing (BBC One) - WINNER!

Best TV App Award
iPlayer - WINNER!

Music Award
Nicole Scherzinger for 'Boomerang' - 6,147,811 views in two weeks post release of the video on Vevo - WINNER!
Black Eyed Peas 'Dirty Bit' - for creating an app supporting the release of the single, and also totaling 180,000,000 YouTube views.
Adele for 'Skyfall' - for reaching No1 on iTunes less than 10 hours after its release.

Use of 2nd Screen Social Media
The Voice (BBC)
The Million Pound Drop (Channel 4)
The Xtra Factor (ITV2) - WINNER!

Drama and Soap Award
My Mad Fat Diary - WINNER!
Coronation Street

Online Video Award
Psy - 'Gangnam Style' - 1 Billion views
Adele - 'Skyfall' - 83,489,796 views - WINNER!
One Direction - 'Kiss You' 66,272,031 views

Viewing Device Award
Samsung - WINNER!

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