Kim Kardashian has been working hard on her image ever since her infamous sex tape in 2007, but one person who is determined not to let her forget is her ex, R'n'B singer Ray J.
The singer, who has also dated Whitney Houston, 'starred' alongside then girlfriend Kimmie in the 2007 'home video,' and has now released a new single called: 'I Hit That First.'
The single may sound the regular R'n'B hit, but the track has caused controversy due to the artwork which appear to feature a pixalted bikini photo of Kim.
If that wasn't enough to convince listeners that the song is directed at the Keeping Up With The Kardashians star, the song reportedly includes the line: 'Hit it from north/Brought her head down south/Now that I’m finished/She’s on to Mr. West.'
Ray J and Kim Kardashian when they were a couple (WENN)
It's not the first time Ray J has attacked his ex, as last year the singer mocked her on twitter after she tweeted: 'Keep your life in a positive perspective. We are not defined by our pasts.'
The 32-year-old added an LOL to the end of her tweet, but later said it was nothing more than an innocent joke.
Things seems to be going from bad to worse for Kim, as she has recieved a hefty amount criticism for her maternity style and constant love of exercise during her pregnancy and she is still going through a bitter divorce battle with ex-husband Kris Humphries.