Cara Delevingne is the hardest working model in Britain right now and she'll be pleased to hear that British Vogue have signed a 10-point code ensuring better treatment of their models, starting with shorter working hours!
Watching Cara Delevingne try to keep warm between takes as she posed in freezing temperatures on her DKNY shoot in New York last month had us wondering about the uncomfortable conditions models sometimes have to put up with. Now it's emerged that British Vogue are taking action to make sure their models are treated properly.
Cara was visibly cold as she posed for DKNY in freezing temperatures in New York last week (WENN 100413)
British Vogue are hoping to shatter the perception that models are treated badly in the workplace, signing a 10-point code organised by Equity, the trade union best known for representing actors and actresses.
Under the agreement, top Vogue models like Cara Delevingne, Karlie Kloss and Jourdan Dunn will not work longer than 10 hours a day, will have adequate food provided on location (Cara loves a burger, we know she'll be pleased!) and will not do any semi or fully nude shoots unless agreed in advance. We're shocked to hear these rules weren't in place already!
The code forbids models under the age of 16 from being photographed in shoots representing adult models and will make sure models take regular breaks. Transport and late payment has proved to be an issue in the past and the new code ensures models will be supported in these areas, too.
"Signing up to Equity's Ten Point Code truly shows British Vogue's dedication to improving the working conditions of models," said Equity Models Committee chair Dunja Knezevic.
"We hope that other magazines and publishing houses, retailers and designers will also understand the importance of protecting models in the workplace, sign up to the code and prevent treatment of the kind which would be wholly unacceptable in any other profession!"
The news follows the Vogue Health Initiative, which was launched in May 2012 - a pact between the 20 international editors of Vogue to encourage a healthier approach to body image within the industry.
"Work has been ongoing in the year since the Health Initiative was announced by all international Vogue editors," said British Vogue editor Alexandra Shulman.
"Here in Britain, we've been working with model agencies to assist in the education and mentorship of younger models, and our support of the Equity Code reinforces our continued commitment to set the benchmark for this important industry issue. We're very pleased that Equity is using its position in such a positive way."
Cara braved the New York cold for hours shooting for DKNY last month but still managed to look amazing: