Kate Middleton, the Duchess of Cambridge has the most famous bump on the planet, so it's not surprising the style icon's maternity choices are inspiring other expectant mums with the £17.50 ASOS navy blue wrap dress she was spotted in last week, selling thousands after the royal stepped out in it last week.
The 31-year-old chose the outfit for a trip to Bernard Thorp in Chelsea, looking at designs and fabrics. The Duke and Duchess are currently moving into two new properties which are under renovation, Amner Hall on the Queen's Sandringham estate in Norfolk and apartment 1A at Kensington Palace and Kate has been spotted on several trips over the last few months as she picks out decorations.
However it was less about what she bought, in the 45 minute trip, but more what she was wearing as after it was revealed the blue dress she'd chosen for the visit was just £17.50, reduced from £25, it seems mums to be everywhere got online.
Kate last week in nude at Queen's Coronation 60th Anniversary service (Splash News)
According to the MailOnline, the thrifty royal has caused quite the stampede for the dress, with ASOS confirming they'd sold thousands and were planning to extend the range in other colours.
Kate's known for her love of high street, but it's the first time she's been spotted in this particular brand. It seems the brunette can't put a foot wrong when it comes to her maternity style which has been much praised over the last few months.
Vanity Fair even named her the Best Dressed Pregnant Celebrity earlier this year thanks to her flattering and comfortable style choices.
The Duchess just doesn't get it wrong! Kate's Maternity Style