The Only Way Is Essex star Gemma Collins opened her new shop for plus sized women to the Essex public today.
The reality TV star called her store Gemma Collins and her shop is right next door to fellow TOWIE cast mates Samantha and Bille Faiers' clothing boutique Minnies.
The 32-year-old look radiant in a fitted orange dress and blonde extensions.
The Only Way Is Essex's Gemma Collins has never looked better (WENN)
On hand to lend their support to the big event was former TOWIE cast members Amy Child and her cousin Harry Derbridge.
The store was filled to the brim with excited fans, yet Gemma's current co-stars were nowhere to be seen.
However that may be due to the fact that Gemma had the original launch of her store on Thursday night, where sisters Sam and Billie, Lucy Mecklenburgh, Jessica Wright and ex-boyfriend James 'Arg' Argent attended.
On Thursday night, the bubbly Essex boutique owner held up a sign that read: "If you're thin, you're not coming in!"
Yet the star obviously didn't stick to her own rules as she let her TOWIE cast mates in, none of which could be consider plus-sized women.
It's been a week of mixed emotions for Gemma as she's open her first shop and is now able to stick her successful clothing line for plus-sized women, but her love life has seen brighter days.
Gemma declared her love for ex-boytoy Arg, but the reality star and part time wedding singer said he didn't feel the same way.
Catch all the latest TOWIE drama tomorrow on ITV2 at 10pm.
PHOTOS: Have A Look At The Pictures From Gemma Collins' Store Opening