The Ultimate Dior Advert! Jennifer Lawrence's Oscars Fall Sparks Spoof Ad Campaign

Was it planned all along? Everyone's talking about that dress!

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Jennifer Lawrence blamed her infamous Oscars fall on that billowing Dior haute couture gown, but the fashion house couldn't have asked for better advertising. In fact, Jen's stumble has sparked a spoof ad campaign... coincidence?

A Tumblr user named i-nsan has created a mock Miss Dior campaign ad using a still from the Oscars footage that caught Jennifer falling up the stairs as she went to collect her Best Actress award.

Jennifer Lawrence's haute couture Dior gown is getting more attention than any other Oscars dress thanks to her fall (010313 WENN)

The user dramatised the photo by making it black and white, adding a Dior Dior Paris logo underneath. The fashion house must be delighted with all this attention!

The spoof advert's been getting great feedback, but it's prompting many to continue whispering that the Hunger Games star planned the fall all along.

Do you think Jen will like i-nsan's amazing spoof ad?

The dress' flowing train looked fantastic briefly draped across the stairs as the actress hid her face in her hands... is it all a little too coincidental?

Either way, there's no denying that the whole world is talking about this gown!

Check out the best dressed at 2013 Oscars

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Jessica Chastain at the Oscars 2013 (WENN 250213)